{"id":2896,"date":"2017-05-19T10:07:43","date_gmt":"2017-05-19T10:07:43","guid":{"rendered":"https:\/\/welove.netexlearning.com\/?p=2896\/"},"modified":"2017-05-22T07:46:13","modified_gmt":"2017-05-22T07:46:13","slug":"consumerisation-of-learning-i","status":"publish","type":"post","link":"https:\/\/welove.netexlearning.com\/en\/blog\/consumerisation-of-learning-i\/","title":{"rendered":"Consumerisation of Learning (I)"},"content":{"rendered":"

I am going to start by asking the readers a question, based on the assumption that most of the audience will be involved in L&D and more specifically Learning Technologies in some way or another:<\/p>\n

What happened the last time you were at a social event and you were asked the very British question, \u201cSo what do you do?\u201d Invariably when I say eLearning, the response falls into one of two categories:<\/p>\n

    \n
  1. \u201cOh, what is that then?\u201d<\/li>\n
  2. \u201cOh\u2026 yes, I know that, I have to take a fire safety\/anti-bribary (delete as appropriate) course once a year\u201d<\/li>\n<\/ol>\n

    To the outsiders (and remember we, in the industry, are the minority) our sector has been blighted by dull \u201cclick next\u201d courses, outdated LMSs and a lack of innovation. This of course should lead us to ask the question, are we really seen as a true partner within the business and a tool for change and development within the organisation? Or, are we a merely a tick-box exercise to ensure compliance and induction?\u2026<\/p>\n

    The Changing Digital Landscape<\/h3>\n

    A recent, and much shared article by Josh Bersin<\/a> explored the changing digital learning landscape. He discusses the new era of \u201cexperience learning\u201d we are moving into and explores the emergence of a plethora of new technologies which should allow L&D to reinvent itself in many corporations – to be seen as a true agent for facilitating business performance and growth.<\/p>\n

    Within this article, I want to focus on some of these changing technologies and discuss how by we adopting a more consumerised approach to both learning design and delivery, we can put learning and performance tools back into the hands of employees.<\/p>\n

    \u201cConsumerisation<\/em><\/strong> is the specific impact that consumer-originated technologies can have on enterprises. It reflects how enterprises will be affected by, and can take advantage of, new technologies and models that originate and develop in the consumer space, rather than in the enterprise IT sector.\u201d<\/em><\/p><\/blockquote>\n

    Consumerisation of learning has been present for a few years now, you just may not have known it as such! Consider the following scenario, which is typical of many workplaces up and down the country. You are working on an Excel sheet and need to apply a filter but it\u2019s been months since your formal training and you\u2019ve forgotten how. So what do you do?<\/p>\n

      \n
    1. Go to the LMS and find a course<\/li>\n
    2. Ask a colleague<\/li>\n
    3. Check on Google or YouTube<\/li>\n
    4. Check the training manual<\/li>\n<\/ol>\n

      I am guessing 80% of the answers will focus on either option 2\u00a0or 3. We live in a world now where are used to accessing information as and when we need it and as such, our consumption habits of content have changed. Incidentally if you thought Cat videos were the big thing on YouTube, you were wrong! Education and Learning videos earn 4x the watch of animal videos on the platform in 2017! This equates to a staggering 500 million hours of learning videos watched everyday on YouTube and 1 million shares!<\/p>\n

      The era of Hyper-attention<\/h3>\n

      The key driver here in terms of our changing consumption habits has been the shift to mobile. So much so that \u201cmobile\u201d can now be viewed as a lifestyle choice rather than just technology. We consume, watch, share, learn and much, much more on our mobile devices. But rather than just make our lives easier and content more accessible, some studies have shown the rise of mobile is fundamentally changing the way our brains work.<\/p>\n

      Think With Google<\/a> is a fascinating online resource which conducts research into innovation within the digital marketing industry. As the line between Marketing and L&D become more blurred (delivery of content is key), it offers some really interesting insights into how digital strategies are changing our lives. One such way is a shift towards \u201cMicromoments\u201d \u2013 fundamentally our lives are now broken down into hundreds of different micromoments. No longer do we live in years, or hours or minutes but we live in the moment. As humans we are moving from an era of \u201cdeep attention\u201d \u2013 the ability to focus on one single task for an extended period of time. Towards \u201chyper attention\u201d- dealing with multiple sources of information and having a low tolerance for boredom. The main reason for this\u2026 you\u2019ve guessed it, mobile!<\/p>\n

      62% of smartphone users are more likely to take action straight away to solve unexpected problem. We\u2019ve become plumbers, electricians, mechanics etc\u2026. though I am not necessarily sure this is a good thing all the time!<\/em><\/p><\/blockquote>\n

      Of course this then leads us onto the argument about whether this should be viewed as a learning tool or performance support. Consider the following, 15 years ago before mobile become mainstream you probably knew 10 or so telephone numbers off by heart. Your partners, grandparents, friends, workplace etc\u2026 Move forward to the present and this author probably only has 2-3 committed to memory but I have the power to recall any number I want within a couple of swipes. This is the power that mobile brings, the access to information at any time and the application of that information to support us in our performance at work.<\/p>\n

      In the next part of this blog series, I will start to look at some specific opportunities whereby we have seen an increase consumerisation of learning and its application within organisations. Looking at how standards like LTI have seen the emergence of a learning app market and how gamification can be used to boost user engagement.<\/h6>\n","protected":false},"excerpt":{"rendered":"

      \u201cConsumerisation is the specific impact that consumer-originated technologies can have on enterprises. It reflects how enterprises will be affected by, and can take advantage of, new technologies and models that originate and develop in the consumer space, rather than in the enterprise IT sector.\u201d<\/p>\n","protected":false},"author":4,"featured_media":2894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[24,27,15,25],"tags":[],"class_list":["post-2896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporativo-en","category-methodologies","category-news","category-tendencias-en"],"yoast_head":"\nConsumerisation of Learning (I) \u2013 We Love Learning<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/welove.netexlearning.com\/blog\/la-consumerizacion-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumerisation of Learning (I) \u2013 We Love Learning\" \/>\n<meta property=\"og:description\" content=\"\u201cConsumerisation is the specific impact that consumer-originated technologies can have on enterprises. 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Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NetexLearning\" \/>\n<meta name=\"twitter:site\" content=\"@NetexLearning\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/welove.netexlearning.com\/blog\/la-consumerizacion-1\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/welove.netexlearning.com\/blog\/la-consumerizacion-1\/\"},\"author\":{\"name\":\"Mike Byrne\",\"@id\":\"https:\/\/welove.netexlearning.com\/en\/#\/schema\/person\/02abded814767e5f58419ad488e6d203\"},\"headline\":\"Consumerisation of Learning 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