{"id":307,"date":"2014-07-28T15:30:47","date_gmt":"2014-07-28T15:30:47","guid":{"rendered":"https:\/\/welove.netexlearning.com\/libros-interactivos-2\/"},"modified":"2015-06-18T15:03:18","modified_gmt":"2015-06-18T15:03:18","slug":"interactive-books","status":"publish","type":"post","link":"https:\/\/welove.netexlearning.com\/en\/blog\/interactive-books\/","title":{"rendered":"Interactive Books: Future of Digital Publishing"},"content":{"rendered":"

The age of mobile<\/strong><\/p>\n

There is a rampant growth in Smartphone and Tablet Market across the globe (2.9 billion units by 2017–Gartner<\/em>). India is projected to become 3rd<\/sup> largest Smartphone market in the world by 2017 (rising from 27.8 million units to 1.5 billion<\/strong> units by 2017\u2014a whopping 459.7 % <\/strong>Growth and UK is projected to grow by 33.8 %<\/strong><\/em>).<\/strong> The main factors affecting this growth are: availability of low cost devices and growing Internet Network Coverage (3G to 4G).<\/p>\n

Content Consumption Patterns<\/strong><\/p>\n

All these mind boggling numbers clearly indicate that there is going to be a substantial growth in consumption of content as well. The number and diversity of apps in Google Play and Apple iStore, is increasing exponentially day by day and influencing overall pattern of usage of these devices. People always desire to use their devices for multiple purposes right from creating day-to-day task sheets to wedding planning, from getting weather updates to booking tickets. And most importantly, people not only want the device to enable them to perform something but also want it to entertain them. Look at the number of mobile games being downloaded every day, check out the number of YouTube videos being watched on smart devices (YouTube recently changed their layout to make it compatible for tablets and smart phones<\/em>), and similarly, the trend of consuming books (in ebook format<\/em>) is also increasing.<\/p>\n

Readership is on the Go<\/strong><\/p>\n

Along with Video Consumption and Social Media Engagement, there is a remarkable growth in Readership of Digital Books and Magazines. (From August 2012<\/em><\/strong> to February 2013<\/strong>, there was a 200% average growth<\/strong> in readers of digital publishing apps.\u2014Adobe Research<\/em>).<\/p>\n

eBooks are already popular on the mobile devices (Android, IOS). Google Play has launched Google Books and already distributing several region specific titles and getting a great response and so is App Store.<\/p>\n

Is mere digitization a solution?<\/strong><\/p>\n

Although, there are key benefits of these eBooks — storage, portability, and ease in accessibility, they are hardly exploiting the real capacities of these mobile devices. Will it be sufficient to give just the electronic version of these books\/magazines to the \u2018ever hungry for novel experiences<\/em>\u2019 consumer?<\/p>\n

On the other hand, there are several books which are incapable of proving their true potential solely because of the lack of interactivity in the printed form. For example, self-help books, management books, how to do stuff books contain substantial amount of exercises and activities. However, they have to rely heavily on the readers to achieve their learning objectives through these exercises and activities.<\/p>\n

The technology today allows these books to come alive. We can transform the passive information material into interactive instructional content. The publishers, especially of self help books and other management books, should start exploring this new channel of content delivery and can make their existing bestselling titles available in this new age potential market of smart devices.<\/p>\n

\u00a0Matching the pieces: Interactive Books<\/strong><\/p>\n

Publishers can target this potential market by creating Interactive Book Apps based on their already published and bestselling titles primarily Management and Self Help Books and deliver an innovative learning and most importantly, entertaining<\/strong> experience for the mobile device users.<\/p>\n

The Interactive Book App may have the following components:<\/p>\n