{"id":8308,"date":"2023-06-16T09:14:49","date_gmt":"2023-06-16T09:14:49","guid":{"rendered":"https:\/\/welove.netexlearning.com\/?p=8308"},"modified":"2023-10-02T09:35:27","modified_gmt":"2023-10-02T09:35:27","slug":"how-to-get-your-stakeholders-engaged-with-your-digital-training-programme","status":"publish","type":"post","link":"https:\/\/welove.netexlearning.com\/en\/blog\/how-to-get-your-stakeholders-engaged-with-your-digital-training-programme\/","title":{"rendered":"Stakeholder engagement: Getting them onboard with your digital training"},"content":{"rendered":"\n

When it comes to drumming up some investment, interest or excitement for a new digital training programme, do you always hit a brick wall with your stakeholders? If you do, don\u2019t worry, you\u2019re in good company. Stakeholder engagement is a common issue many L&D professionals face. <\/p>\n\n\n\n

With differing priorities and targets across teams, and a lack of agreement when it comes to ideas about what a good training programme looks like, it\u2019s no surprise that it\u2019s hard to get stakeholders engaged, and to see things from your vantage point. Combine that with an uncertainty about what they actually need from you and it seems like an impossible task.\u00a0<\/p>\n\n\n\n

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Luckily, stakeholder engagement is something Netex<\/a> has been helping customers with for many years. We consulted our experts, and collated some tips to help you start develop and plan your case. Look out for the blue boxes, which have useful questions you can ask yourself. <\/p>\n\n\n\n

Discover who your stakeholders are<\/h2>\n\n\n\n

This may seem like an obvious tip, but it\u2019s one to consider carefully when it comes to stakeholder engagement. Who do you need to engage with or talk to? Who needs to be on your side? Is it the learners? The senior management team? Do you need tech support? Are the instructional designers on board with your ideas? <\/p>\n\n\n\n

Depending on the scope of your training programme, there could be many different stakeholders. But once you\u2019ve established who they are, it\u2019ll help you find out the best way to approach them. <\/p>\n\n\n\n

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Put yourself in your stakeholders\u2019 shoes<\/h2>\n\n\n\n

This is a big part of stakeholder engagement (and you\u2019ll see it\u2019s a common theme throughout this article). Ask yourself \u2018What\u2019s in it for them?\u2019 and put yourself in their shoes. Acknowledging what they can gain and what success will look like for them is a huge step to getting your stakeholders onboard. <\/p>\n\n\n\n

For this you\u2019ll need to consider their motivations, opinions and values, and remember, this will vary from stakeholder to stakeholder. Are they someone who wants to know what the future of the organisation looks like if the e-learning is implemented? Then paint that picture for them. This might include how it\u2019ll help staff retention, improve employee performance, and how the business will benefit from these gains. <\/p>\n\n\n\n

Do they want to know how it supports the vision and objectives of the company? Let them know that. <\/p>\n\n\n\n

Do the learners want to know why this learning is for them? Tell them how it\u2019ll change their role for the better, and why they should bother giving up their time for it. <\/p>\n\n\n\n

All this planning and consideration of the stakeholders\u2019 different point of views will help you tell a story. To make it even more persuasive, let them know how things are now, the challenges that they\u2019re facing or what isn\u2019t working, and then show them how the learning programme will change all that for the better. <\/p>\n\n\n\n